{"id":547,"date":"2023-01-31T11:30:37","date_gmt":"2023-01-31T11:30:37","guid":{"rendered":"https:\/\/www.clemarkgroup.com\/studio\/?p=547"},"modified":"2023-02-03T14:55:33","modified_gmt":"2023-02-03T14:55:33","slug":"alpine-tools-promote-their-commitment-to-improvement-with-promotional-video","status":"publish","type":"post","link":"https:\/\/www.clemarkgroup.com\/studio\/alpine-tools-promote-their-commitment-to-improvement-with-promotional-video\/","title":{"rendered":"Alpine Tools Promote their Commitment to Improvement, with Promotional Video"},"content":{"rendered":"\n<p class=\"has-palette-color-8-color has-text-color has-background has-medium-font-size wp-block-paragraph\" style=\"background-color:#e5353b\"><em>Clemark.Studio helped Alpine Tools Limited promote their <\/em><a href=\"https:\/\/www.assentriskmanagement.co.uk\/iso9001\/\"><em>ISO 9001 Certification <\/em><\/a><em>achievement by creating a promotional video which highlights the Improvement Objectives that they have successfully implemented and achieved.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-fabb283\" data-block-id=\"fabb283\"><style>.stk-fabb283{height:50px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-4234091\" data-block-id=\"4234091\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4234091-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-eb3133e\" data-block-id=\"eb3133e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-eb3133e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-eb3133e-inner-blocks\">\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-a69884a\" data-block-id=\"a69884a\"><style>.stk-a69884a{height:40px !important}<\/style><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"77\" src=\"https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/logo-1c081e0a-640w.png\" alt=\"\" class=\"wp-image-548\" srcset=\"https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/logo-1c081e0a-640w.png 374w, https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/logo-1c081e0a-640w-300x62.png 300w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-9784fb1\" data-block-id=\"9784fb1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9784fb1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9784fb1-inner-blocks\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.alpinetoolsltd.co.uk\/\">Alpine Tools Limited<\/a> provides quality engineering for over 50 years. They specialise in the manufacturing of products produced in house, designed from pressed tools, jig fixtures and components for the automotive sector<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Marketing Project<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the support of Assent\u2019s <a href=\"https:\/\/www.assentriskmanagement.co.uk\">ISO Consultants<\/a>, Alpine Tools Limited has been certified to ISO 9001:2015 Quality Management since 2019 with <a href=\"http:\/\/auvacertification.com\/\">Auva Certification<\/a>.&nbsp; In order to help promote their ISO Certification, they approached Clemark.Studios to create a short promotional video that focused on their <a href=\"https:\/\/www.assentriskmanagement.co.uk\/iso-9001-certification\/\">ISO 9001 Certification<\/a> and the Improvement Objectives that they have successfully fulfilled.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Our Approach to ISO Certification Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To start the project, the marketing team spoke to Alpine Tools Limited\u2019s ISO consultant, <a href=\"https:\/\/www.assentriskmanagement.co.uk\/kathyclements\/\">Kathy Clements<\/a> of Assent Risk Management, who provided them with Alpine\u2019s Improvement Objectives which became the basis for the structure of the video. From there, <a href=\"https:\/\/www.assentriskmanagement.co.uk\/haydenclark\/\">Hayden<\/a> from our marketing team joined Kathy onsite at Alpine Tools to capture some footage of the tool making machinery in action. It also gave them the opportunity to talk to the staff and allow them to explain how the implementation of ISO 9001 has improved their business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also reached out to Alpine\u2019s certification body, Auva, for a quote to add to the video. Michael Venner of Auva Certification happily provided some video footage to be added to the video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once all the footage was captured, the marketing team created a storyboard for the video ensuring the Improvement Objectives were the focus of the video. Once the video was edited together, a final edit was sent to all parties for approval and it was finally posted to Youtube and shared across all social media platforms.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits for Alpine Tools<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By creating a promotional video for Alpine Tools Limited to celebrate their achievement of being ISO 9001 Certified, Clemark.Studio have opened up their marketing range.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers find videos are easier to digest and they allow the company to show a real-life picture of their operation. Videos are also easy to share across multiple platforms and are great for SEO as they are seen as quality content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By choosing to include footage &amp; a quote from the Certification Body, there is increased authenticity which helps build credibility and trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By focusing on the Improvement Objectives, Alpine Tools have highlighted how their business has improved, displaying that they are constantly evolving and improving.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Alpine Tools Improve Reliability of Machinery &amp; Business Continuity with ISO 9001\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/r2W2_M6CezI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-getwid-section alignfull alignfull getwid-section-content-custom-width\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-left-medium getwid-padding-right-medium\" style=\"min-height:50vh;padding-top:1px;padding-bottom:2px\"><div class=\"wp-block-getwid-section__inner-wrapper\" style=\"max-width:740px\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\" style=\"background-image:url('https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2022\/06\/bg-01.png')\"><div class=\"wp-block-getwid-section__background-image-wrapper\"><img decoding=\"async\" class=\"wp-block-getwid-section__background-image\" src=\"https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2022\/06\/bg-01.png\" alt=\"\"\/><\/div><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-advanced-heading\" style=\"margin-bottom:30px;margin-top:0px\"><h2 class=\"wp-block-getwid-advanced-heading__content has-text-color has-palette-color-7-color\" style=\"text-align:center\">Contact Us<\/h2><\/div>\n\n\n\n<p class=\"has-text-align-center has-palette-color-8-color has-text-color wp-block-paragraph\">If you&#8217;re looking to boost your B2B marketing efforts.<\/p>\n\n\n\n<p class=\"has-text-align-center has-palette-color-8-color has-text-color wp-block-paragraph\">We would be happy to provide you with more information about our services and how we can help your business grow.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-palette-color-8-color has-text-color has-background wp-element-button\" href=\"#\" style=\"background-color:#00000000\">Get in Touch<\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Clemark.Studio helped Alpine Tools Limited promote their ISO 9001 Certification achievement by creating a promotional video which highlights the Improvement Objectives that they have successfully implemented and achieved.&nbsp; Alpine Tools Limited provides quality engineering for over 50 years. They specialise in the manufacturing of products produced in house, designed from pressed tools, jig fixtures and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_urls_v2":{"full":["https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-03-at-14.49.04.png",1334,752,false],"thumbnail":["https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-03-at-14.49.04-150x150.png",150,150,true],"medium":["https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-03-at-14.49.04-300x169.png",300,169,true],"medium_large":["https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-03-at-14.49.04-768x433.png",768,433,true],"large":["https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-03-at-14.49.04-1024x577.png",1024,577,true],"1536x1536":["https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-03-at-14.49.04.png",1334,752,false],"2048x2048":["https:\/\/www.clemarkgroup.com\/studio\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-03-at-14.49.04.png",1334,752,false]},"post_excerpt_stackable_v2":"<p>Clemark.Studio helped Alpine Tools Limited promote their ISO 9001 Certification achievement by creating a promotional video which highlights the Improvement Objectives that they have successfully implemented and achieved.&nbsp; Alpine Tools Limited provides quality engineering for over 50 years. They specialise in the manufacturing of products produced in house, designed from pressed tools, jig fixtures and components for the automotive sector The Marketing Project With the support of Assent\u2019s ISO Consultants, Alpine Tools Limited has been certified to ISO 9001:2015 Quality Management since 2019 with Auva Certification.&nbsp; In order to help promote their ISO Certification, they approached Clemark.Studios to create a&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.clemarkgroup.com\/studio\/category\/case-study\/\" rel=\"category tag\">Case Study<\/a>","author_info_v2":{"name":"Jessica Inglis","url":"https:\/\/www.clemarkgroup.com\/studio\/author\/jessica-inglis\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alpine Tools Promote their Commitment to Improvement, with Promotional Video - Clemark.Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clemarkgroup.com\/studio\/alpine-tools-promote-their-commitment-to-improvement-with-promotional-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alpine Tools Promote their Commitment to Improvement, with Promotional Video - Clemark.Studio\" \/>\n<meta property=\"og:description\" content=\"Clemark.Studio helped Alpine Tools Limited promote their ISO 9001 Certification achievement by creating a promotional video which highlights the Improvement Objectives that they have successfully implemented and achieved.&nbsp; Alpine Tools Limited provides quality engineering for over 50 years. 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